Four real ways to draft Google review replies with AI — from free copy-pasting into ChatGPT to enterprise reputation platforms — with each option's actual public pricing and trade-offs. Including where my own tool fits, disclosed up front.
By Nathan Avery — I build tools for local businesses. Published July 1, 2026 · ~8 min read
Disclosure before anything else: one of the tools below, ReplyLocal, is mine. I'm a solo developer in Oklahoma City and it's brand-new — as I write this it has zero users. I'll compare it the same way I compare everything else, and you can weigh my bias accordingly. Facts about the other tools come from their own public pages, checked on July 1, 2026, and linked so you can verify them yourself.
The DIY route: copy the review, paste it into a general chatbot with a prompt like "write a friendly reply to this Google review from my plumbing company," copy the result back into your dashboard.
Good: effectively free (free chatbot tiers handle this fine), infinitely flexible, no new tool to learn.
Bad: the friction is real. Four copy-paste hops per review means most owners do it twice and quit — and the habit is the whole game. You also have to rebuild your prompt every time (tone, business name, "don't sound like a robot," "don't offer discounts for review removal") or keep a prompt file handy. General chatbots don't know Google's review content policies unless you tell them, and their default register is corporate filler — "We apologize for any inconvenience" — which is exactly what you don't want.
Best for: owners who get a review or two a month and already live in ChatGPT.
GMB Everywhere is primarily a local-SEO audit extension — its site claims 250,000+ users — for checking competitors' categories and profile signals. It also includes an AI review-reply feature: per its own guide, it generates draft replies based on the review and a chosen tone, and it drafts only — you personalize, copy, and publish the reply yourself.
Good: established extension with a large user base, free tier available, and if you want profile-audit features anyway you get review replies in the same install.
Bad: review replies are a side feature of an SEO-audit product, so the surface area is bigger than a reply-focused owner needs.
Best for: owners or agencies who want local-SEO auditing first and AI replies as a bonus.
The closest thing to a direct incumbent for in-dashboard reply drafting: Wiremo LLC's Chrome extension. Per its Chrome Web Store listing (as of July 1, 2026): about 1,000 users, a 4.3-star rating from a small number of ratings, and a freemium model described as "first 10 replies free, then unlock unlimited." Suggested replies appear directly in the review reply window, and you can edit before submitting.
Good: drafts land right in the reply box — the lowest-friction workflow of anything on this list. Backed by Wiremo, an established review-management company.
Bad: the free allotment is 10 replies total, not per month — after that you're on the paid unlock. It's also tied to Wiremo's broader ecosystem, which is more than some owners want.
Best for: owners who want in-dashboard drafting today from an established vendor.
At the top of the market are platforms where AI review replies are one feature inside a reputation-management suite:
Good: genuinely powerful if you have many locations or hundreds of reviews a month — inboxes, analytics, team approval flows.
Bad: for a single-location local business that just wants to answer this week's three reviews well, platform pricing is a different universe than extension pricing.
Best for: multi-location operators, hotels, and agencies managing reviews at volume.
ReplyLocal is the tool I'm building in this space: a browser extension that adds a "Draft reply" button on each review inside the Google Business Profile dashboard. You pick tone and length, optionally add owner notes (facts you want woven in — a warranty, what actually happened), and it drafts a reply specific to that review. Drafts are written to follow Google's review content policies — no incentives for review changes, no profanity, nothing invented about your business. It never auto-posts: you read, edit, and click Google's own post button on every reply. I consider that a feature, not a limitation — replies are public and permanent, and a human should approve every word.
The honest status: it's brand-new from a one-person shop — no users, no reviews, no track record yet, and the extension is headed to the Chrome Web Store (not yet submitted as of this writing; the free web version works today). Pricing: 10 free drafts every month — a recurring monthly allotment, versus Wiremo's 10-total — then $9/month or $49/year for unlimited.
Best for: single-location owners who want cheap, in-dashboard drafting with recurring free capacity, and who are okay betting on a new tool from a solo dev.
| Option | Free tier | Paid price | Works in your dashboard? | Track record |
|---|---|---|---|---|
| ChatGPT copy-paste | Yes (chatbot free tiers) | Chatbot subscription optional | No — 4 copy-paste hops per review | Mature chatbots; no review-specific workflow |
| GMB Everywhere | Yes | Paid plans for advanced features | Partly — drafts to personalize & paste | Established; site claims 250,000+ users |
| Wiremo reply extension | First 10 replies total | Paid unlock for unlimited | Yes — drafts in the reply window | ~1,000 users, 4.3★ (CWS, Jul 2026) |
| Birdeye | No (demo/quote) | Quote-based, multi-location focus | Own platform inbox | Large established platform |
| MARA AI | Free trial, no card | From €60/mo per property (annual) | Own platform inbox; hotel-focused | Established in hospitality |
| ReplyLocal (mine) | 10 drafts every month | $9/mo or $49/yr unlimited | Yes — button on each review card | None yet — launches new, solo dev |
All third-party facts above were taken from the linked public pages on July 1, 2026. Vendors change pricing and features — check their pages before deciding.
Whatever you pick, the two rules that matter more than the tool: make every reply specific to the review, and read every AI draft before it goes out under your business's name.
Related: How to reply to Google reviews → · Handling negative reviews → · 24 example replies by scenario →
The web generator uses the same drafting engine as the ReplyLocal extension. Paste a real review from your profile and judge the output — 5 free drafts a day, no signup, and nothing is ever posted for you.
Built by me, Nathan Avery — a solo developer in Oklahoma City.