Paste a review, pick a tone, and get a reply drafted in seconds — written specifically for that review, not a canned template. Then you read it, edit it, and post it yourself. This tool never posts anything to Google for you.
Built by Nathan Avery — I build tools for local businesses. Free: 5 drafts per day, no account needed.
Drafts are written to follow Google's review content policies — review-specific, no profanity, and never offering incentives to change or remove a review. Google moderates owner replies before they publish (Google's own help page says most publish quickly, but it can take up to 30 days in some cases), so always give a draft a human read first.
This page is the free web version of ReplyLocal, a browser extension I'm building. Instead of copy-pasting reviews into this page, it adds a "Draft reply" button directly on each review inside the Google Business Profile dashboard.
Honest status: ReplyLocal is brand-new. I'm a solo developer and it launches with zero users — this page will link the store listing the day it's live.
The generator writes the words — these guides cover the strategy: what to say, what never to say, and how Google's reply moderation works.